Leadership  Team

Ben Rubenstein

Founder & CEO

Ben has extensive experience in online marketing and building out large inside sales teams.  As a founder of Yodle, he grew the company to over 1,500 employees and more than 55,000 small business customers, resulting in a successful $342 million exit. Ben has been recognized by INC 30 under 30, Empact 100, and led Yodle to be named “Best Places to Work” in Austin, Scottsdale, New York and Charlotte.

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Michael Lam

Founder, CFO, & Head of Analytics

Michael has a diverse background in operations and management.  He has founded consumer goods companies with over $40 million in sales, was VP of Corporate Strategy and M&A at Citigroup, and an Associate Consultant at BCG.  He now manages growth, operations, and finance at Opcity.


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Jason Goldberg

Head of Engineering

Jason has spent the last decade delivering consumer-oriented applications for both early-stage and Fortune 500 companies. He has built key products across a wide range of industries, including: Finance, Retail, Information Security, and Event Management. His team is responsible for the technology platform at the heart of opcity.


Joe Teitelman

Head of Sales

Joe comes to Opcity with a background in multiple areas of sales and management. In ten years at Yodle, Joe held leadership positions in Sales, Training, and Operations. He played key roles in scaling the Sales team to over 700 sales representatives and was the head of the Operations department through Yodle's acquisition for both the Sales and Client Service organizations. Joe's team is responsible for driving revenue growth through scaling and developing the Sales and Support teams while maintaining a great culture.

Stace Houk

Head of People Operations

Stace comes to Opcity with over 25 years in Human Resources & Business Operations leadership roles.  Stace has helped technology firms like Opcity successfully navigate the challenges of change and growth from start-up to fully mature business stages.  He has helped solve business challenges through building great human capital processes and infrastructure implementation while creating great places to work.