What is Opcity?

Opcity is a service that offers pre-screened, pre-validated referrals at no cost to brokers and agents nationwide, asking only for a traditional referral fee once the transaction closes.  


How does Opcity generate referrals?

We take the pain out of buying and validating online internet leads by purchasing them ourselves, validating only those that are ready to buy or sell, and then matching them to the right agent by using our proprietary technology.


How do you decide which agent will receive the referral?

Once a client is validated, our proprietary technology looks for agents with appropriate matching criteria. The referral is assigned to the first agent that responds to our call or text and confirms with the Client Specialist that they are interested in working with the client.


How will my agents know that they have been matched to a new referral?

Our system will send a referral alert by text to the agents asking them to click on a link if they are available to speak to that client right away. Our Client Specialists will then call the first agent to respond and connect them to the client.


What if the agent is not available to click on the link when they receive a referral alert text?

The agent does not have to click on the link in the text if they are not willing or able to accept a new referral at that time.


My agent says they clicked on the link in the text but they still didn’t get the referral. Why not?

First to contact is the most critical factor when it comes to successful referrals. The first agent who clicks on the link and accepts the referral is the one who will receive it. The agents that were not first to click are put into a queue in case the previous agents become unavailable.


Why is first to contact so important?

Many clients are ready to go see a house right away, and the faster we can connect them to an agent and get that first showing scheduled, the more likely they are to close.


What is the timeframe that an agent must respond within before you offer the referral to another agent?

There is no specific response time required by the agent, but the faster the agent can view and click on the text, the better.


What if we don’t think the referral is the right fit for us?

If, for any reason, the agent decides it isn't a good fit, they can call us and let us know. We will learn more about how to improve our matching criteria in the future as well as find the next best agent for the client on the list.  


Are the referrals only buyer leads?

We mostly refer buyers, but some are sellers as well.


How do I know that I can trust that the referrals are worth my time?

Our team of Client Specialists and our “smart” software diligently validate each client according to numerous factors prior to making a match. If the client is not ready to buy, needs to improve their credit score, requires pre-qualification for a loan or anything of that nature, we will work with them to become qualified rather than risk an unsuccessful referral.


What types of brokerages and agents can work with Opcity?

We currently work with residential real estate brokerages and residential real estate agents only.


How many referrals will we get?

This varies greatly according to location, market demand and agent availability.


Our brokerage has many agents and covers a large area. Why aren’t we getting more referrals?

Our goal is to match the right referral to the right agent. Our algorithm works hard to distribute matches fairly, but participation in our referral program is not a guarantee of referrals.


Why do some of my agents receive more than one referral a month, but others receive none at all?

Based on our proprietary algorithm, it is possible that some brokerages or agents may receive more referrals than others. It is very difficult for us to gauge exactly how many referrals any agent might receive over any given time period.


What can we do to improve our chances of receiving more referrals?

We are unable to speak specifically about our proprietary algorithms, but our goal as we grow and become more knowledgeable about each agent based on their activity is to also be more transparent about what agents might do to increase their matchability.


Is there a limit to the number of referrals we can receive?

There is no particular limit at this time.


How do we sign up?

Our invite-only network of brokerages is based on a variety of factors, including location, experience and performance. Please contact apply@opcity.com for more information on whether or not you qualify.